Tue - Sep 29

Before the Bell

​1. Word of the Day:   Gray Market Strategy - occur when imported goods are sold by businesses other than the authorized intermediaries.

2. Question of the Day: 
Which of the following is an example of distributing goods through a gray-market strategy?

A.  An Asian-based company establishes an Internet web site to sell its cleaning products directly to European consumers.

B.  A franchisee obtains a license to sell a well-recognized brand of tires through her/his dealership.

C.  A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically.

D.  A local jewelry store has exclusive distribution rights to sell expensive wristwatches for a Swiss manufacturer.

C
A pharmacy sells brand medications to customers in foreign countries for a lower price than they can get domestically. Gray markets occur when imported goods are sold by businesses other than the authorized intermediaries. In most cases, the goods are sold to customers for a great deal less than if purchased through authorized distribution channels. Many types of products, from electronics to clothing, are sold through gray markets. In some cases, the authorized dealers choose to abandon a brand because they cannot compete with the gray market. A franchisee who obtains a license from the franchisor is conducting a legal means to distribute through a product trade-name franchise agreement. A company that sells its own products on an Internet web site to foreign customers is not conducting activities through a gray market. A business that has obtained exclusive distribution rights from a manufacturer is not participating in gray-market activities.

SOURCE:  CM:006

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At the Bell

Announcements:  9:30AM - Flok Training for Digital Marketing and Social Media

Business/Marketing Hour

Objective:  What is a Project Charter?Unit:           Department Work Startup

Time	Daily Agenda
:05	Department Work Project Charter     Guest: Mary Hamburg, Canned Food Drive Planning (PM)
:55	Break

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Department Work Hour

Objective:  Organize Department Work
Unit:           Department Startup

Time	Daily Agenda
:00	Continue with Department Binder Organization and Understanding Department Work & Picking First Projects. HR - Create a doc for the company with True Colors info for AM and PM, Networking, Success Readiness and SMART Goal PD's Buying & Inventory - Set up Product Lists for Vendors, Set up Department Vendor List for Year Finance - Set up Stock App, Set up Quickbooks Online, Set up Department & Distribut Budget Sheets, Choose Departments and Vendors Sales - Divide Up Department Work. Begin Planning Customer Service Coaching Visual Merchandising - Divide Up Department Work. Begin Prep for Pumpkin Painting Contest Digital Marketing - Divide Up Department Work. Begin Prep for Posting to Sites and follower campaigns Public Relations - Plan Flok Campaign Promotional Events - Begin Pumpkin Painting Contest Planning, Create a Document to share with staff with small, medium and large events. Advertising - Set up Port 31 Templates and How to Training, Create Pumpkin Painting Contest Flyer Product Development - Select First Products to Bring to Market Operations - Help with stocking, sanitation, signage and listing needs for store
:55	Clean Up

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Homework       

• Finish Project Charter

Extended

•           Work on Department Work